C.J. is a distinguished expert in sales, leadership, and cross-cultural communication, renowned for his ability to empower international companies to achieve remarkable success. With a strong track record in the Asia Pacific region and beyond, he has played a pivotal role in enhancing sales profits for global IT giants like Google, Cisco, and HP, focusing on improving their strategic selling and negotiation capabilities on a global scale. His expertise extends beyond sales to encompass leadership, coaching, and the effective utilization of assessment tools. His co-authorship of the Sales Map sales proficiency assessment tool in 2021 is a testament to his commitment to enhancing sales performance. Furthermore, C.J.'s book, 'Winning the B2B Sale in China,' available on Amazon, highlights his thought leadership in the field of sales, making him a trusted advisor for organizations seeking to excel in the global marketplace.
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