Yasmine Khater is the Founder of the Sales Story Method and Host of the Sales Story Podcast, where she helps leaders connect authentically, stand out, and sell their ideas with confidence. With more than a decade of experience, she has trained senior leaders and sales teams from over 75 Fortune 500 companies and government agencies, empowering them to craft persuasive stories that inspire teams, attract clients, and accelerate business growth. Drawing on her background in psychology and communications, Yasmine blends science with storytelling to transform how professionals communicate. A self-described “armchair neuroscientist,” she explores how brain science can sharpen sales strategies and improve impact. Currently, she serves as Lead Researcher and Head Story Coach at the Sales Story Method, where she continues to pioneer techniques that help leaders create powerful first impressions, influence decisions, and build lasting connections in today’s competitive business world.
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