Sam Neo

Sam Neo, founder of People Mentality Inc and two other startups, is a leading figure in HR and Employer Branding consultancy in APAC. Specializing in creating Employer of Choice organizations, Sam's ventures also include a Storyteller Incubator and StoryBuddy, an AI-powered storytelling tool transforming communication. With accelerated HR experience at Keppel Corporation and Changi Airport Group, Sam excels in Employer Branding, Talent Management, and Corporate Social Responsibility. He's a trusted advisor to leaders in companies like Samsung, L’Oreal, and Prudential, recognized with MOM's National Human Resource Scholarship in 2011 and named an HR Rising Star in 2016. As a millennial HR thought leader, Sam delivers keynotes globally, sharing insights on national TV, radio channels, and major publications. Serving as the Vice President and youngest council member of the Singapore Human Resources Institute, Sam drives brand transformation and membership growth, showcasing his expertise in managing a multigenerational workforce.