Rachel Lim

Rachel Lim is the Co-Founder of Love, Bonito, Southeast Asia’s leading womenswear brand, recognised for building a purpose-driven business centred on customer trust, resilience, and authentic leadership. Based in Singapore, she is widely respected for transforming Love, Bonito from a small online startup into an internationally recognised retail brand operating across multiple markets.

As an entrepreneur and business leader, Rachel brings valuable insights on navigating uncertainty, scaling consumer-facing businesses, building resilient teams, and maintaining brand relevance in rapidly changing environments. Her experience leading through business challenges, shifting consumer expectations, and digital transformation makes her highly relatable for retail, franchise, and F&B audiences.

Rachel is a sought-after speaker on leadership, entrepreneurship, organisational culture, customer-centricity, and women in business. Her engaging and practical sessions inspire leaders to embrace adaptability, lead with authenticity, and build sustainable brands that foster long-term customer loyalty and trust.