Siew Ting Foo

Siew Ting Foo is a globally recognised brand and transformation leader with more than 25 years of senior marketing experience across Asia, Europe, and the United States. She has held CMO and global brand leadership roles at HP, Diageo, Mars, Fonterra, and Unilever, leading large-scale brand revitalisation, digital transformation, and growth programmes across complex international markets. Known for combining strategic clarity, cultural fluency, and human-centred leadership, she helps organisations build purpose-driven, consumer-centric brands that drive sustainable commercial growth. Her signature philosophy, captured in her best-selling book Building Brands with Soul, blends purpose, brand science, customer centricity, technology, and cultural insight to create meaningful market impact. Siew Ting is also recognised for helping Asian brands expand globally with authenticity and confidence. A celebrated speaker and advisor, she is known for translating complex transformation challenges into practical frameworks that inspire leaders, strengthen brands, and unlock long-term pricing power, relevance, and growth.