Siew Ting Foo

Brand Transformation Leader | Author, Building Brands with Soul | Soulful Asian Leadership Advocate, Soul for Profit

Branding, Marketing and Communication | Marketing, Branding and Advertising, Business Transformation

Siew Ting Foo

Biography

Siew Ting Foo is a globally recognised Brand Leader, Transformation Strategist, and champion of Soulful Asian Leadership with over two decades of experience shaping consumer-centric, purpose-driven brands across Asia, Europe, and the United States. She has served as Chief Marketing Officer for leading multinationals, driving large-scale brand and business transformation across complex, multicultural markets.

Blending strategic rigour with cultural fluency and human-centred leadership, Siew Ting helps organisations translate their heritage into globally resonant brand experiences. Her philosophy, captured in her Amazon best-seller Building Brands with Soul, integrates Purpose × Brand Science × Cultural Fluency to build sustainable growth and enduring relevance.

Consistently recognised by Campaign Asia as one of Asia’s most influential CMOs (2018–2024) and named Global Top 3 Inclusive CMO (2024), she is a sought-after advisor and international speaker on leadership, culture, inclusion, and the future of Asian brands on the global stage.