Dr. Luke Soon

Dr. Luke Soon is a pioneering computer scientist and AI leader with three decades of experience engineering Artificial Narrow Intelligence to elevate human experience. As the global race toward AGI and ASI accelerates, he has pivoted to AI Safety and Governance, focusing on building trustworthy, explainable, and human-aligned Agentic AI systems. As an AI Leader and Partner at PwC, Luke architects pragmatic AI, GenAI, and Agentic AI strategies that translate frontier innovation into measurable business outcomes—anchored by strong ethical guardrails. His work integrates human-centered design, experience science, and responsible AI to help organizations navigate short-term disruption while building long-term abundance. Previously a Partner at EY and Global Head of Marketing Analytics at Standard Chartered, he blends deep engineering expertise with strategic transformation leadership. Luke is the author of Genesis: Human Experience in the Age of AI (2022) and Synthesis: The Superintelligence Protocol (2025).