Dr. Luke Soon

Partner - PricewaterhouseCoopers, PricewaterhouseCoopers

Artificial Intelligence, Consumer Experience
Digital Transformation, Digital Transformation

Dr. Luke Soon

Biography

Dr. Luke Soon, Human Experience (#HX) Architect & Futurist, is a thought leader navigating the intersection of humanity and AI. Renowned as the author of "Genesis: Human Experience in the Age of #AI," he advocates for a harmonious coexistence between humanity and artificial intelligence for a sustainable future. Embracing concepts like #Web3, #metaverse, and #InfiniteJourneys, Dr. Soon explores the potential of technology to enhance human experience. With a mission to amplify Purpose through Innovation, AI, and Design Thinking, he envisions a future where humanity thrives in symbiosis with advanced technologies. Driven by the equation of Purpose=+ROX with #Innovation x #AI x #DesignThinking, Dr. Soon pioneers transformative strategies to shape a more inclusive and prosperous tomorrow.