Dr. Luke Soon

Partner - PricewaterhouseCoopers, PricewaterhouseCoopers

Innovation, AI/ML & Technology | AI/ML, Consumer Experience, Digital Transformation

Dr. Luke Soon

Biography

Dr. Luke Soon, Human Experience (HX) Architect & Futurist, is a thought leader navigating the intersection of humanity and AI. Renowned as the author of "Genesis: Human Experience in the Age of #AI," he advocates for a harmonious coexistence between humanity and artificial intelligence for a sustainable future. Embracing concepts like Web3, Metaverse, and InfiniteJourneys, Dr. Soon explores the potential of technology to enhance human experience. With a mission to amplify Purpose through Innovation, AI, and Design Thinking, he envisions a future where humanity thrives in symbiosis with advanced technologies. Driven by the equation of Purpose =ROX with Innovation x AI x DesignThinking, Dr. Soon pioneers transformative strategies to shape a more inclusive and prosperous tomorrow.