SheueChee (Chee) Beh

SVP & GM APAC - Yuno | Payments Infrastructure & Fintech Strategy Leader, Yuno

Fintech, Cryptocurrency and Evolution of Traditional BFSI | AI in Banking and Payments, E-Commerce, Inspiring Women

SheueChee (Chee) Beh

Biography

Sheue Chee Beh is a senior payments and fintech leader with over 20 years of experience across global financial institutions, technology providers, and high-growth platforms. As SVP & General Manager, APAC at Yuno, she leads regional growth for a global payments orchestration platform, helping merchants scale efficiently through optimized payment infrastructure. She brings a holistic, execution-focused perspective shaped by leadership roles at Uber, JPMorgan, NTT Data, TSYS, and OpenWay, spanning banks, fintechs, solution providers, and merchants. A founder, angel investor, accredited board director (SID), and payments advisor, Sheue Chee is deeply involved in driving innovation, cost optimization, and sustainable growth for scaling companies. She is a sought-after keynote speaker at leading global forums including Money20/20, Seamless Asia, and Fintech Week, sharing insights on digital commerce, payments transformation, and APAC market dynamics. Passionate about mentorship, she leads a global payments community fostering collaboration across industry stakeholders.